Do you get the good stuff

That's exactly what it is (sometimes): people FEEL like they're making a better choice. Remember the $100 6ft HDMI cables Monster was selling? Sometimes you get what you pay for, other times things are more expensive so people will think they're better.

The trick is knowing when it's worth spending more, and when it doesn't make a difference. It's a never ending learning process. When someone doesn't feel like doing the work, they can always just be safe and shell out extra cash. 'If it's the most expensive, it must be the best!' That way they can also talk down to everyone who didn't spend as much about how they love their stuff more, and take better care of their things.