Post by nelsonelias on Feb 27, 2024 4:29:13 GMT -5
Even in terms of format there are no particular surprises, other than confirmations compared to the past. Videos collect almost 60% of the entire Italian advertising revenue, while the audio format marks +43% and represents the segment with the greatest growth. You might be interested in: "Video marketing: winning strategies to give visibility to the brand" The reasons for growth adv online The pandemic represented a terrible disgrace for the market, but, in order to see things in an optimistic light, also a strong push to increase new opportunities previously kept quiet. Over the last 18 months, companies have been forced to consider new means of communication to propose both brand awareness and purely commercial campaigns.
Digital therefore represented one of the very few viable paths. Let's think about the area of events: with the total closure of in-person corporate events and sector fairs. The only valid alternative was that Country Email List of live shows through the various digital channels, which allowed companies not only to stay in touch with their audience, but also to offer increasingly realistic and immersive possibilities for making news and proposals known. commercial. You might be interested in: "The crisis? It can become an opportunity for growth.
The possible consequences, also in fiscal terms adv online Given this enormous growth of digital, from a regulatory point of view there is already talk of fiscal interventions to balance the situation, with the introduction of taxes already foreseen for advertising for traditional sectors. Measures that would guarantee correct competition within the markets. In this regard, a Web Tax has been announced, as has the Global Minimum Tax, scheduled for 2023, capable of guaranteeing greater fairness between players. There is also a possible "cookie law" on the horizon which will certainly require attention and requirements to be scrupulously followed by companies, together with support agencies for Digital Marketing.
Digital therefore represented one of the very few viable paths. Let's think about the area of events: with the total closure of in-person corporate events and sector fairs. The only valid alternative was that Country Email List of live shows through the various digital channels, which allowed companies not only to stay in touch with their audience, but also to offer increasingly realistic and immersive possibilities for making news and proposals known. commercial. You might be interested in: "The crisis? It can become an opportunity for growth.
The possible consequences, also in fiscal terms adv online Given this enormous growth of digital, from a regulatory point of view there is already talk of fiscal interventions to balance the situation, with the introduction of taxes already foreseen for advertising for traditional sectors. Measures that would guarantee correct competition within the markets. In this regard, a Web Tax has been announced, as has the Global Minimum Tax, scheduled for 2023, capable of guaranteeing greater fairness between players. There is also a possible "cookie law" on the horizon which will certainly require attention and requirements to be scrupulously followed by companies, together with support agencies for Digital Marketing.